SteveAx

Trademark Rules and How to Search for Trademarks From Rhonda Watters

 

Thank you to Rhonda Watters for granting permission for me to post her ‘Trademarks Rules, Searching for Trademarks On the USPTO Site and Understanding the TDSR Pages’ document.

Trademark rules and searching the USPTO site is very confusing and not a fun task, but it is VERY necessary!  This is a very detailed guide that sheds light on what you need to do. EVERY Mercher needs to study this guide, it’s short and full of valuable information. Don’t lose your account over a Trademark violation. Read it, live it, follow it!

Trademarks Rules and How To Search for Trademarks – PDF (click to open)

Great List Of Resources From Nick Moore

With permission from Nick Moore, below is a post he made in the Facebook group ‘Merch Momentum – Merch By Amazon’.. it’s a great list of resources (some I have used and some I am going to try out now)

I personally would like to add www.MerchTrakr.com as a great tool to analyse sales.

Here is Nick’s list:


For all of you out there who just got accepted here is a quick list of the various extensions and websites that I use in my everyday work. It’s… a lot. But I find each useful for a different reason. I just wrote this out for a friend who was recently accepted to give him a head start. Hope you find it useful. And please, list anything you use too so we can all learn!

DASHBOARD/ANALYSIS:
Pretty Merch Extension (Chrome Extesion) – shows simple dashboard of sales as home page.
Merch Advanced Analytics Extension (Chrome Extesion) – detailed analysis of sales. Best is being able to see those not selling. Use Link Chump to open those in separate tabs to quickly edit.

PRODUCTIVITY:
Merch Lister Pro (Chrome Extesion) – once past 10 uploads a day you’ll want this to list much faster
Link Clump (Chrome Extesion) – open several tabs at once
OneTab (Chrome Extesion) – Can open multiple create or edit tabs then with Onetab you can collapse those into a group. So next time you need to add 10 shirts you simply open that Onetab group and boom you have 10 tabs opened to the create page.
Google Sheets & Google Drive – To share a spreadsheet of designs and keywords with your designer and copywriter when you start outsourcing. Designer uploads designs to Google Drive.

RESEARCH:
Unicorn Smasher (Chrome Extesion) – use to find best sellers in a niche and the keywords they use
Merch Research Free (Chrome Extesion) – search a phrase on Amazon and other POD’s quickly and do keyword research.
DS Quick View (Chrome Extesion) – see BSR on listing page
Keepa (Chrome Extesion) – shows BSR graph on product page – useful to see if BSR is due to steady sales or one large sale
Merch Momentum Newsletter – Michael Essany is a level 10 Merch Jedi Ninja. Pay for his newsletter. Just do it.
Merch Informer – I’m not sold on the usefulness of this. Personally, using Pinterest, Instagram, Amazon itself, and now Essany’s newsletter are way easier and more effective methods for me. The thing I should use more is the trademark checker. That is probably the most valuable thing.

KEYWORDS:
SEO Guide
Merchant Words
Keyword Inspector – specifically the suggestion tool. Use the filter to select only clothing categories then search main phrase or keywords. Export to Excel and sort by longest. Then look those up on Merchant Words for search frequency. Boom!
Sonar Tool – sometimes helpful but the above method is bread and butter.
Plain ol Thesaurus
Related Words

TRADEMARK: (check EVERYTHING!!!)
TMHUNT.com – checks TM’s on clothing only.
USPTO.gov – the long way of checking but the official website
Merch Check or Merch Protect – testing these now, have found some discrepancies so still have to double check still. But the idea is so good that I’m keeping my eye on them.

OUTSOURCING:
Onlinejobs.ph – best due to reliable affordable designers/VA work. But cost some $$.
Upwork – not my preferred method but I used this when I was strapped for cash. Just SO much harder to find decent work. You have to really screen candidates

OTHER:
Loom extension – for recording video’s to your VA’s/designers.


Thanks for the use of this list Nick!

MerchTRAKR – The tool that gives you the power to see and analyze your sales data like you’ve never seen it before.

I love this tool.  Basically you create a csv download file of your listed shirts (easy instructions are provided) and you paste that info into this Excel document (available as a Google doc also for those that don’t have Excel), click update and then you will have a plethora of info at your fingertips… seriously more info than I expected… all easily viewed for any time period.

Check out the website, watch the intro videos and look at the screen shots… The BEST thing about this tool is that it is all self contined on your compuer or Google account.. no one can steal your data, nothing outside accesses your info… VERY safe option!

Check it out here: www.MerchTrakr.com

Create Landing Pages For Specific Groups Of Your Shirts

PLEASE NOTE EDIT RE: USING A LINK SHORTNER NEAR THE END OF THIS TIP!

 

So for this tip, you will need the master ASIN’s for the shirts you want to group onto a single search results page.  Since I don’t want to show my own designs on here I am going to use some of the top-selling merch shirts listed on Merch Informer.

First the ‘magic’ URL… Continue reading

Quickly Creating Scaleable Images in Adobe Illustrator

(This being my first ‘tutorial’ for something like this I hope it is clear… if you have questions or corrections please email me at steve@merch-tips.com)

One big challenge especially after you reach the higher tiers in Merch is creating enough designs.  I have only used design I have created since day one of my Merch account.  Initially I created one off designs… then realized that scaleable designs can help in filling slots with valid, sellable designs.  By scaleable I mean taking one basic design and creating many variations of it quickly.  For example create a design for “Best Dad” and scale it to include “Best Brother”, “Best Son”, “Best Father”, “Best Friend”, “Best Lover”, “Best Co-Worker”, “Best Cousin”, “Best Study Partner”, etc…

When I first started doing this I would create the design, export to png, edit the text, export to png.. repeat… which works.. but isn’t real fast… So I came up with this method to set-up an Illustrator file that has many variations and then export a bunch of png’s… then make quick changes and do it again. I do this by using multiple artboards and symbol objects.

Continue reading